Klaviyo Case Study top-whirlpool.ch

Smart automations and high-revenue campaigns


Top-Whirlpool.ch is the online shop of Wellness Company AG, based in Rotkreuz (ZG), which specializes in the distribution and installation of wellness and spa products. The company offers a wide range of products and services. 

Key figures

Through an attractive sign-up form and the expansion of the newsletter registration page, 87% more newsletter subscribers were generated in 6 months. In addition, thanks to the emails, 15% of sales in the shop were attributed to Klaviyo during this period.


Newsletter subscribers


in sales in the shop
thanks to Klaviyo (Revenue)

Top-Whirlpool.ch has already sent newsletters via Mailchimp, but no sales were generated. The customer was not satisfied with the offer, which is why a switch to Klaviyo was recommended. The challenge was clean migration in Klaviyo. There was also a desire to expand the newsletter list and to be able to send the email campaigns ourselves in the future. 

The switch to Klaviyo came after precise planning and analysis of the existing profiles. Thanks to a precise email marketing concept, a successful warm-up phase could be carried out. The automations and campaigns set up have generated initial sales, meaning that sales could be increased through the introduction of Klaviyo.

Team Training

Increased engagement

Increased sales

More advantages

We manage your Klaviyo account

We initially took over the administration of the Klaviyo account. Our tasks included conception, design, regular sending and account maintenance.

Personalization through segmentation

By linking customer profiles and behavioral tracking from the online shop, personalized marketing messages can now be created that are tailored to customer preferences.

Efficient automations

Additional sales can be generated through automated emails that are triggered when a promotion takes place in the online shop. This can reduce shopping cart abandonment.

Training by us

We trained the employees of Top-Whirlpool.ch to use Klaviyo so that they can create and send campaigns themselves.

Do you want to use Klaviyo for your online shop?

Contact us!

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