{"id":4073,"date":"2024-05-01T17:22:55","date_gmt":"2024-05-01T15:22:55","guid":{"rendered":"https:\/\/reci.ch\/en\/?p=4073"},"modified":"2024-08-08T14:08:27","modified_gmt":"2024-08-08T12:08:27","slug":"is-googles-consent-mode-v2-mandatory-for-switzerland","status":"publish","type":"post","link":"https:\/\/reci.ch\/en\/blog\/is-googles-consent-mode-v2-mandatory-for-switzerland\/","title":{"rendered":"Is Google\u2019s Consent Mode v2 mandatory for Switzerland?"},"content":{"rendered":"\t\t
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!! Important !! Update from April 30, 2024:<\/b><\/h4>

According to the current announcement from Google, the same regulations as in the EEA and UK will apply in Switzerland from July 31, 2024.<\/h4>

For this reason, it is now required<\/u> that all Swiss websites and online shops implement Consent Mode v2<\/u>.<\/h4>
\u00a0We recommend the following procedure \u203a\u00a0<\/span><\/a><\/div>

\u00a0<\/h4>

The announcement from Google:<\/h4><\/div>
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Is Consent Mode v2 mandatory in Switzerland? Nope.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Here is the conclusion in brief for those of you who are lazy readers \ud83d\ude09<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From\u00a06. March 2024\u00a0<\/strong>Google Consent Mode v2 (CM v2) will be mandatory for all countries in the European Economic Area (EEA)<\/strong>.<\/p>

\ud83d\udc4d\ud83c\udffb The good news: Switzerland is not<\/strong> part of the EEA<\/span> (Source: European Economic Area EEA<\/a>)<\/em> .<\/p>

\ud83d\udc4e\ud83c\udffb The bad news: Liechtenstein (FL) is one of them.<\/p>

For Swiss online shops and websites that target target groups in the EEA (including Liechtenstein): Yes, implementation is mandatory.<\/p>

For everyone who only supplies Swiss and is targeting advertising: No, you don’t have to implement Consent Mode v2.<\/p>

Most of our customers only deliver to CH and FL. The proportion of FL is very small. After March 6th, personalized<\/span> advertising for target groups from the EEA (i.e. FL) can no longer be made using the Google advertising tools.<\/p>

We recommend: Wait and observe the development of sales from FL.<\/strong> Evaluate after 2-4 weeks and check whether CM v2 is necessary.<\/p>

(Not so) Fun fact: Our customers usually don’t use a cookie banner because it’s not necessary (see information about the nDSG in our blog post<\/a>). So first a real cookie banner with a consent query etc. would have to be set up, tracking would have to be converted and and and…<\/p>

So wait and see if you have to implement all of this \ud83e\udd13 Unfortunately, good cookie consent fashion banner providers (great word) charge a fee… more on that below.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is Consent Mode V2?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In November 2023, Google Consent Mode V2<\/strong> was introduced to comply with the new requirements of the EU Digital Markets Act (DMA).<\/p>

From March 6, 2024<\/strong>, companies like Google will have to adhere to certain rules, especially when it comes to personalized advertising<\/strong>.<\/p>

Google Consent Mode is a feature that allows you to customize the behavior of Google tags on websites based on user consent.<\/p>

With Consent Mode V2, the latest version of this feature, website operators can obtain user consent to use personal data for advertising purposes<\/span> and send corresponding consent signals to Google .<\/p>

The new version of Google Consent Mode divides Consent Mode into a \u201cBasic\u201d and an \u201cAdvanced\u201d mode.<\/p>